Communication & Dissemination
Communication and dissemination goals
The communication and dissemination effort of Extrovert Roads, aims to accomplish the following goals (qualitative and quantitative):
Publish and disseminate the results of the project
Attract the major stakeholders to events and activities organised by the partnership
Contribute to the transfer and importation of the identified Good Practices
exploit synergies in liaisons and collaborations.
create an affiliate network of external stakeholders (infrastructures and networks in related fields);
raise awareness about sustainable mobility amongst policy makers, funding bodies nd major related public institutions;
The stakeholders should become aware of the project’s scope and agenda and how these are connected to their own needs and priorities.
As a consequence, one major challenge for the communication and dissemination activities of the project is to make the stakeholders comprehend the project’s relevance to their needs and to consider how the project might help them to confront their problems and issues for extrovert development through easy approach by the public, increasing capacity and traffic, removing isolation, developing existing entrepreneurship, improving the quality of life and retaining the population
To make the project success each partner should:
carry out a goal-driven communication plan aiming at disseminating for a direct exploitation: GP & tools for the local policies improvement, and recommendations for the local policies improvement, to decision-makers and services in charge of eco-innovation/green tech in study & construction of road infrastructures in municipal authorities, to policy-makers at national/European level;
balance the project impact on all the wider territory by using large dissemination tools of existing European networks.
Core messages – objectives
A message is a simple and clear idea that acts as a guiding principle for all kinds of communication – everything from the content of leaflets, brochures and websites to the agenda for a media interview, to conversations with stakeholders. Identifying and launching project’s core message, around which the communication objectives will revolve, is a major challenge for the communication & dissemination plan. This is because a message should be:
• Easy to remember
• In line with the actual scope of the project.
Taking all these prerequisites into consideration, three potential core messages for Extrovert Roads have been devised and discussed with the project partners.
Message 1: Extrovert Roads project will improve policy tools and understanding of integrated road management as way out for sustainable economic & attractive development in isolated areas.
Message 2: Extrovert Roads project will improve sense of belonging to a community EU citizenship for CBC area
The proposed messages included key words and phrases, like “integrated transport management”, “European Landscape Convention”, “attractive growth”, "sense of belonging" "sustainable mobility" and “sustainable economic development” which are the main components of the project.
The potential messages also contained prominent and promising terms, like "non isolated areas:, “accelerated”, “improve”, and “implementation”.
Multilingual Project Communication Package
Mass Media and Web promotion actions
Electronic promotional material
Budget: 17.071,00 €